HOG

HARLEY-DAVIDSON, INC.

Automobiles · Automobiles

$156.94 sample

+1.62 (+1.04%) 1D

Market cap

$90.8B

Price as of

2026-10-15

Latest filing

8-K · 2026-10-13

Alerts

8

Price$156.94 +4.45% 3M daily closessample

164.59149.28

2026-07-202026-08-112026-09-022026-09-232026-10-15

purchase / approvalsale / rejectionfiling / neutral

Latest events

Filings, trades, FDA; newest first

Oct 13SECDEF 14A filed
Oct 08INSInsider sell: Chief Financial Officer
Oct 02INSInsider sell: 10% owner
Sep 28SECDEF 14A filed
Sep 18INSInsider sell: Chief Financial Officer
Sep 15INSInsider buy: EVP, Operations
Sep 08INSInsider buy: Director
Aug 28SEC8-K filed: material event

Sign up to see the real HOG record →

Company facts

SEC EDGAR registration

Name: HARLEY-DAVIDSON, INC.
Sector: Automobiles
Industry: Automobiles
Smart-money score: -14sample, -100 to +100
Reporting currency: USD

Who is positioning in HOG

sample

Insiders: 7 insider transactions over 90 days, net selling, $143.5M
Congress: 1 members traded over 90 days
Institutions · 13F: 43 funds hold $828.2M
Activists · 13D/G: No 13D/13G activist filings on record

How are the fundamentals trending?

sample, by period end

Revenue$5.3B +18.9% y/y

Q4 2024Q3 2026

Inventory$3.1B +16.7% y/y

Q4 2024Q3 2026

Accounts receivable$2.2B +6.7% y/y

Q4 2024Q3 2026

Total debt$6.1B +17.0% y/y

Q4 2024Q3 2026

Peers

sample

Sample peer A: $55.7B -9.1% 3M
Sample peer B: $40.2B +14.3% 3M
Sample peer C: $35.0B +9.8% 3M
Sample peer D: $63.5B +7.7% 3M
Sample peer E: $11.7B -11.3% 3M